Saturday, June 22, 2013

MARKET IS SOARING FOR HOME SALES

From Business First:

Having spent most of his career in the homebuilding industry, Patrick Marrano said he is hard-pressed to come up with a period of more growth than the one he's seeing now.

The president of Marrano/Marc Equity Corp. said new-homes sales spiked 35 percent over last year. His company is on track to close more than $40 million in residential deals in 2013. He expects to sell 270 home sites - from single-family homes to townhouses and patio homes- in the next 12 to 18 months that could add up to nearly $90 million in sales. 
"We're clicking on all cylinders," said Marrano.

He attributes it to low interest rates, consumer confidence, a seller's market and pent-up demand.

"The market is screaming and we are responding to it," he said.

Sales are strong at his properties in Amherst, Lancaster, Elma and West Seneca. In Amherst and Elma, for example, he expects to close deals on 73 patio homes. In Lancaster, the count is 36 townhouses.

Marrano/Marc Equity is on pace to sell 161 newly constructed single-family houses in Amherst, West Seneca and Lancaster.

The growth spurt at his firm is a snapshot of the local homebuilding industry.

"Smart buyers are looking at all the (economic) factors and realizing now is the time to build a new house," said Joseph McIvor Jr., executive director of the Buffalo Niagara Builders' Association. "Pat was smart enough to make sure he had the right properties in the right suburbs. Everything of his is properly located."

Through the first quarter of 2013, new housing permits in Erie County were up 33 percent, according to the association.

Marrano said he sensed an upward swing in last year's third and fourth quarters when he saw his sale staff writing more deals.

"We really finished last year strong and it carried over to this year," he said.

Now he has new homes planned in nine subdivisions, ranging in cost from $160,000 to seven figures.

"The demand really cuts across a very broad spectrum," Marrano said. "It really isn't just people looking in one town or at one price point. That, to me, is a very healthy sign."
 
This column, written by Jim Fink, originally appeared in Buffalo Business First on June 7, 2013

Sunday, June 9, 2013

MARRANO INTRODUCES EVERGREEN LANDING IN AMHERST

Marrano/Marc Equity has recently made a major announcement with the introduction of Evergreen Landing in Amherst. With the demand for affordable new homes in Amherst extremely high, the introduction of Evergreen Landing has created excitement in the North Towns market not seen in a number of years. Located off Tonawanda Creek, just east of Niagara Falls Boulevard, Evergreen Landing is poised to meet the demands of home buyers from Amherst, Wheatfield and The Tonawandas.
 
There is a limited supply of 20 lots available in the first phase of construction. Road construction is under way and will be completed shortly. Home sites will be made available on a “first come, first served” basis. Marrano fully expects to completely sell out the initial 20 lots even before the roads are complete. Located on the site of the former Evergreen Golf Course, this community boasts a suburban setting surrounded by nature. Many of the home sites back up to heavy woods or a natural pond.
 
Evergreen Landing’s location near Niagara Falls Blvd. puts shopping and restaurants just a stone’s throw away. This area also marks the midpoint between Buffalo and Niagara Falls making commuting very convenient. 
 
As this community is set in the highly-rated Sweet Home School District, new home buyers will have the added benefit of lower taxes compared to the surrounding areas.
 
Marrano will be building ranch and two-story homes with introductory pricing starting in the mid $200’s, a price point not offered in Amherst for many years. New designs have been introduced for Evergreen Landing to fulfill the demands of today’s new home buyers.
 
Coinciding with the introduction of Evergreen Landing, anyone who purchases a new home during the month of June will receive Marrano’s “Move-in Ready Package” which includes landscaping, patio or deck, mailbox and garage door opener. 
 
Home buyers at Evergreen Landing can also take advantage of Marrano’s exclusive Safe & Sold program which helps to sell their existing home faster and includes a free, expert staging service to give the home maximum appeal along with picking up a portion of the Realtor commission.Marrano also offers exclusive mortgage programs through their approved lenders, including the ability to lock in a mortgage interest rate throughout construction. With interest rates starting to rise, this offers peace of mind for today’s home buyers.
 
Complete details are available by calling Steve Converse at 716-809-8676 or EMAIL HERE